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Benjamin Moore has selected Webster Green, an archival green from its historic collection, as its Color of the Year for 2027. The company also assembled seven coordinating colors; details about availability, pricing and product changes were not included in the report.
Benjamin Moore has named Webster Green, an archival shade from its historic collection, its Color of the Year for 2027. The paint company also selected seven coordinating colors, pairing the mature green with earthy and traditional tones for a palette that it says looks to the past while addressing present-day design tastes.
The company’s color team chose Webster Green after months of reviewing 140 years of Benjamin Moore archives and traveling to markets and trade shows around the world, according to the report by Veranda. The team had settled on green as a color family, then compared lighter and darker options before settling on the historic shade.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, described the selection as composed and stately. She said the color had a presence that could “hold its own.” The shade has mature olive undertones, according to Veranda, and the company presents it as both rooted in tradition and suitable for expressive use around the home.
Benjamin Moore’s companion palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. The report describes the colors as earthy and says the palette is intended to complement Webster Green.
A Historic Green for Today’s Homes
The selection gives homeowners and designers a specific color direction for projects planned around 2027, with a coordinated set of shades rather than a standalone annual pick. Webster Green’s combination of olive undertones and a traditional character gives the palette a different emphasis from lighter, softer greens: the report describes a color intended to feel grounded while still making a distinct impression.
For readers choosing paint, the announcement offers examples of how the shade might be used. Magno suggested applying it to millwork in a study or using it in an entryway. Those are design suggestions, not requirements or claims that the color will suit every home. The palette’s wider relevance rests on its potential to help shoppers coordinate rooms and finishes, though the source does not report sales forecasts or evidence of consumer demand.
Benjamin Moore Webster Green paint
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From the Archives to the 2027 Palette
Benjamin Moore’s choice sits within a longer history of green in interiors. The Veranda report points to emerald shades popular during the Art Deco period and to the more recent visibility of sage tones. It describes green as a recurring favorite in color forecasting, but does not provide data comparing its popularity with other colors.
For this year’s selection, Benjamin Moore’s team looked through historical records and considered colors encountered in international markets and at trade shows. The company’s stated approach connects an archival paint color with a broader, coordinated palette. The announcement does not identify a particular historical room, building or original use for Webster Green, so its archival status should not be read as evidence that the shade has a single documented design origin.
““It just felt like it had such a nice composure to it. That was one of the things that I kept coming back to was that it just felt stately. It felt composed. It felt like it could really hold its own.””
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
Availability and Product Details Unreported
The source report identifies the shade and its companion palette, but does not specify when the 2027 collection will be available, whether any existing paint products will change, or how the colors will be sold. It also does not provide prices, technical paint specifications or information about regional availability.
Benjamin Moore’s descriptions of Webster Green as timeless, composed and versatile are the company’s design judgments, not independently measured findings. The report also provides no survey or sales data showing how homeowners are likely to respond. Readers should check the company’s product information for current details before planning a purchase.
Watch for Product and Color Guidance
The next useful details for shoppers will be product availability, pricing and technical specifications for Webster Green and the seven companion shades. Benjamin Moore may also publish further guidance on finishes, room applications and coordinating colors; none of those details is confirmed in the source report.
Until additional information is released, the announcement establishes the 2027 color selection and its intended palette, but not a launch schedule or changes to the company’s product range. Homeowners considering the shades can use the listed color names and codes as a starting point, then confirm current product details with Benjamin Moore or a paint retailer.
Key Questions
What is Benjamin Moore’s Color of the Year for 2027?
Webster Green, an archival shade from Benjamin Moore’s historic collection, was named the company’s 2027 Color of the Year.
What colors are in the coordinating palette?
The seven shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
How does Benjamin Moore describe Webster Green?
The report describes it as a green with mature olive undertones. Andrea Magno called it stately, composed and capable of holding its own.
Where does Andrea Magno suggest using the color?
Magno suggested using Webster Green on millwork in a study or in an entryway. These are examples of possible applications, not limits on how the shade can be used.
When will Webster Green be available, and how much will it cost?
The source report does not give an availability date or price. Readers will need to check Benjamin Moore’s product information or ask a retailer for current details.
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