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ByRetreat Branding

ByRetreat Branding Guidelines Expanded

Welcome to the comprehensive guide to the ByRetreat brand. Our branding is a reflection of our dedication to transforming spaces into personalized sanctuaries of creativity, comfort, and inspiration. This document serves to ensure consistency across all our communications and to share the essence of our brand with the world.

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Mission Statement

“To transform homes, rentals, and workspaces into personalized retreats that nurture creativity, well-being, and comfort, enhancing every aspect of our clients’ lives.”

Vision Statement

“We envision a world where every space is a sanctuary, designed to inspire, comfort, and support the holistic well-being of its inhabitants, fostering environments where creativity and tranquility flourish.”

Brand Values

  • Creativity: We embrace innovation and originality in every design, pushing boundaries to create unique spaces.
  • Well-being: Our designs prioritize the health and happiness of our clients, creating environments that nurture both the mind and body.
  • Sustainability: We are committed to eco-friendly practices, ensuring our designs are both beautiful and beneficial to our planet.
  • Integrity: Transparency, honesty, and ethical practices guide all our interactions and decisions.
  • Collaboration: We believe in the power of partnership, working closely with our clients, partners, and team to achieve exceptional outcomes.

Brand Story

ByRetreat was founded on the belief that our environments play a crucial role in shaping our lives. Our journey began with a simple idea: to create spaces that do more than just look beautiful—they feel beautiful. From humble beginnings to becoming a leader in personalized interior design, our story is one of passion, innovation, and the transformative power of design.

Tagline/Slogan

“Designing Spaces, Enriching Lives”

Testimonials and Case Studies

Our portfolio is a testament to the transformative impact of our work. From serene home sanctuaries to vibrant workspaces, each project is a collaboration that reflects our client’s vision and our expertise. Our testimonials and case studies showcase the breadth of our capabilities and the depth of our commitment, illustrating the real-world impact of our designs on our clients’ lives.

Presentation and Accessibility

Presentation: Our branding, from digital platforms to print materials, embodies our commitment to elegance, clarity, and purpose. We ensure that our visual identity is consistent, reflecting our brand values and mission across all mediums.

Accessibility: We are dedicated to making our designs and communications accessible to everyone. This commitment is reflected in our use of color, typography, and layout, ensuring that our materials are legible, navigable, and comprehensible to all audiences, including those with disabilities.


Color Philosophy Expanded

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  • Primary Palette: This represents the depth and reliability of our brand, evoking feelings of calm and balance.
  • Secondary Palette: Complements the primary palette, introducing softness and versatility, and symbolizing our commitment to creativity and well-being.
  • Tertiary Palette: Adds vitality and a touch of playfulness, reflecting our innovative spirit and dedication to growth.
  • Gray Palette: Supports our primary and secondary colors, providing a neutral foundation that ensures readability and elegance.

Primary Palette

Our primary palette represents the core identity of ByRetreat, embodying the depth, reliability, and professionalism of our brand.

  • Primary: #003c3c
    A deep, serene teal that conveys our foundational strength and reliability.
  • Tint 1: #195555
    A lighter shade of our primary color, offering a sense of balance and tranquility.
  • Tint 2: #336f6f
    A medium tint that bridges the gap between our primary color and lighter shades, enhancing accessibility.
  • Tint 3: #4c8888
    The lightest tint of our primary color, evoking a sense of openness and serenity.

Secondary Palette

Our secondary palette complements our primary colors, introducing softness and versatility into our brand’s visual language.

  • Secondary: #d3e4de
    A gentle, muted green that provides a refreshing counterpoint to our primary palette.
  • Tint 1: #f9ffff
    A very light tint that approaches the edge of pure white, offering a breathable space in design.
  • Tint 2: #ffffff
    Pure white, used for background and balance.
  • Tint 3: #ffffff
    Repetition of pure white, emphasizing its importance in creating contrast and clarity.

Tertiary Palette

Our tertiary colors add vitality and a touch of playfulness to our brand, reflecting our innovative and creative spirit.

  • Tertiary: #b4bd32
    A lively, leafy green that symbolizes growth and renewal.
  • Tint 1: #dae358
    A bright, cheerful yellow-green that brings a pop of energy and optimism.
  • Tint 2: #e7f065
    A lighter tint, softening the energy with a hint of freshness.
  • Tint 3: #ffff7e
    The lightest tint, evoking sunlight and warmth, adding a joyful spark to our palette.

Gray Palette

Our gray palette provides a foundation of neutrality, supporting our primary and secondary colors without overwhelming them.

  • Gray 1: #000000
    Absolute black, offering depth and contrast.
  • Gray 2: #101313
    A very dark gray that provides subtlety and strength.
  • Gray 3: #657070
    A medium gray that balances warmth and professionalism.
  • Gray 4: #99a2a2
    A light gray for backgrounds and soft contrasts, ensuring readability and elegance.

Usage Guidelines Expanded

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  • Logo & Typography: This should always align with our mission and vision, using our primary color palette to maintain brand recognition.
  • Digital & Print Materials: This must be designed with our brand values in mind, ensuring that our commitment to sustainability, well-being, and collaboration is evident.
  • Decor & Merchandise: This should reflect our brand story and embody our tagline, creating tangible connections between our clients and our mission.
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For further details, inquiries, or to share how ByRetreat has transformed your space, please get in touch with our Brand Department at branding@byretreat.com.

Thank you for embracing the ByRetreat brand. Together, we’re not just designing spaces—we’re enriching lives, one personalized retreat at a time.

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