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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year. The mid-tone green comes from the company’s Historical Colors collection, and the announcement follows the brand’s 2026 pick, charcoal-leaning neutral Silhouette AF-655.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from its Historical Colors collection. The announcement puts a green shade at the center of the paint company’s annual palette after its 2026 selection, Silhouette AF-655, a neutral with deep charcoal undertones.
Benjamin Moore describes Webster Green as a shade with jewel-tone depth and a softer, powdery quality. The company’s vice president of brand, color and integrated marketing, Andrea Magno, said the team focused on the green family for 2027 and found that variations on green had staying power across past, present and future color trends. That is the company’s rationale for the selection, rather than an independently measured forecast of consumer demand.
Webster Green HC-130 was already part of Benjamin Moore’s Historical Colors collection. The collection launched in 1976 and, according to the company’s account in the report, draws on 18th- and 19th-century design trends associated with North American architecture. The new designation gives an existing shade a prominent annual role; it is not described as a newly created color.
Benjamin Moore’s lookbook pairs Webster Green with Nelson Blue, Wild Aster and Townsend Harbor Brown. The company presents these combinations as examples of the green’s adaptability for interiors and exteriors. The report also notes that other paint brands have announced green shades for their 2027 color selections, though it does not identify those brands or provide a comparison of their palettes.
A Historical Green Takes Center Stage
The choice matters to homeowners, designers and retailers because an annual Color of the Year announcement can shape the conversation around paint palettes and offer a starting point for decorating decisions. Benjamin Moore is positioning Webster Green as a color that can work across settings and alongside other hues, rather than as a shade limited to one room or style. The proposed pairings in its lookbook give readers a practical sense of how the company expects the color to be used.
The announcement also marks a clear change in direction from the brand’s previous pick. Silhouette AF-655 was described as a neutral with deep charcoal undertones; Webster Green shifts attention to a more saturated color family. That contrast can help readers understand the company’s yearly palette choices, but the announcement alone does not show whether consumers will adopt the shade widely or whether it will affect sales.
Benjamin Moore Webster Green HC-130 paint
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From 1976 Collection to 2027 Pick
Webster Green’s history is central to how Benjamin Moore frames the selection. The color belongs to a collection launched in 1976, the year of the United States’ bicentennial, and associated with historical architectural influences. In naming the shade for 2027, the company is drawing on an existing archive rather than presenting the color as a break with its past.
Magno’s comments connect that history with the company’s view of current color trends. She said greens showed staying power across different time periods and described Webster Green as a mid-tone that can recall the past while remaining relevant today. These are Benjamin Moore’s stated interpretations of the shade and its appeal. The supplied report offers no survey data or market analysis to independently establish how broadly that view is shared.
“For 2027, our focus centered on the green color family.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
What the Announcement Does Not Establish
The announcement identifies the color and explains the company’s reasoning, but it does not provide sales forecasts, consumer research or evidence showing how many people are likely to use Webster Green. The report also does not give technical details such as available product lines, finish options, pricing or whether the color will be promoted through particular retail programs.
It is also unclear which other paint brands have selected green shades for 2027 or how their choices compare with Webster Green. Benjamin Moore’s claims about green’s staying power and the shade’s versatility remain the company’s descriptions; the supplied source does not independently test those claims.
How Webster Green May Be Used
For now, Benjamin Moore’s lookbook offers the clearest guide to how the company wants consumers to think about the shade: alongside Nelson Blue, Wild Aster and Townsend Harbor Brown, and in both interior and exterior settings. Readers considering the color can use those combinations as inspiration, while treating them as the brand’s suggested palette rather than a guarantee that every pairing will suit a particular space.
The supplied report does not give a date for further product announcements, new availability details or additional events tied to the 2027 selection. Those details may become clearer through subsequent company materials. Until then, the confirmed development is the designation itself: Webster Green HC-130 is Benjamin Moore’s 2027 Color of the Year, with no further rollout timeline specified in the source.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130, a mid-tone green from Benjamin Moore’s Historical Colors collection.
Is Webster Green a newly created color?
No. The report says Webster Green was already part of the company’s Historical Colors collection, which launched in 1976.
What colors does Benjamin Moore suggest pairing with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown.
How does Webster Green differ from the 2026 selection?
Benjamin Moore’s 2026 pick was Silhouette AF-655, described in the report as a neutral with deep charcoal undertones. Webster Green is a green shade.
Does the announcement say when Webster Green will be available in specific products?
The supplied report does not specify product availability, finishes, pricing or a rollout schedule. Those details remain unconfirmed in the source.
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